Media Contacts: Hanna Lee or Jennifer Anderson
Hanna Lee Communications, Inc.
212-527-9969 (office) / 646-752-1526 (cell)
hanna@hannaleecommunications.com
jennifer@hannaleecommunications.com

 

MEDIA INVITATION

 

Debut of New European-Style Yogurts at

The Fancy Food Show in New York City


Enjoy a Spoonful of Healthy Indulgence:

Non-Fat, Whole Milk and Multi Grain™

WHAT:
Lowell International Foods, a premium specialty food importer and producer, will launch their new Lowell European Classic™ Yogurt line at the Fancy Food Show. These distinctively creamy, active live-culture yogurts are available in various all-natural fruit flavors: black currant, plum, strawberry, raspberry, peach, blueberry, vanilla and cherry. They marry select fruits sourced in Europe with farm fresh milk from Wisconsin and are made using an exclusive European recipe. Their vibrant fruit flavors, creaminess and probiotic cultures make them a healthy indulgence for any moment of the day, from an ideal breakfast on-the-go to a midafternoon pick-me-up or a pre- and post- workout nutritional boost.

This will be a unique opportunity for media and trade members to sample these new European-style yogurts prior to their introduction to the general public nationwide.

WHO:
Conrad J. Lowell, President & CEO, Lowell International Foods, who spent two years developing the recipe for these yogurts, will be available for interview, as well as guided tastings.

WHEN:
Sunday-Tuesday, June 28-30, 2009

WHERE:
Booth # 2776, Fancy Food Show, Javits Center, New York City

RSVP:
Hanna Lee, Hanna Lee Communications, Inc. 646-752-1526 (cell), hanna@hannaleecommunications.com

ABOUT LOWELL INTERNATIONAL FOODS:
Headquartered in Franklin Park, Ill., Lowell International Foods is a premium specialty food importer and producer. The company, which was founded in 1993, markets 2,500 products from Europe and sells 300 items under its Lowell label. Its business philosophy is to exclusively carry and produce “best of category” items. Led by entrepreneur Conrad J. Lowell, the company recently launched its premium line of Lowell European Classic™ Yogurts that brings the creamy texture and vibrant, natural fruit flavors of European-style yogurt to the American consumer. Lowell International Foods is a wholly-owned subsidiary of Lowell International Co. For more information, please visit www.lowelldairy.com.
Media Contacts: Hanna Lee or Jennifer Anderson
Hanna Lee Communications, Inc.
212-527-9969 (office) / 646-752-1526 (cell)
hanna@hannaleecommunications.com
jennifer@hannaleecommunications.com

Hanna Lee Communications, Inc. Named

PR Agency of Record for Lowell International Foods


National PR Campaign to Launch:

New Line of European-Style Yogurts

NEW YORK, June 26, 2009—Hanna Lee Communications, Inc., a boutique PR agency specialized in food, beverage, travel and lifestyle, today announced that it was named the PR agency of record for Lowell International Foods, an Illinois-based, premium specialty food importer and producer.  The one-year program includes comprehensive media relations targeting both trade and consumer media, website consulting and extensive trade show support.  The agency will kick-off the national launch of the Lowell European Classic™ Yogurt line at the Fancy Food Show in New York Cityon June 28-30, 2009.


“We’re very excited to represent these unique, top quality yogurts,” said Hanna Lee, President and Founder of Hanna Lee Communications, Inc.  Lowellyogurts are creamy, wholesome and natural.  We can’t wait to promote the healthy yogurt lifestyle.”


“We recognized Hanna Lee Communications’ outstanding work for other clients and their track record for building brands,” said Conrad J. Lowell, President & CEO.  “They have the strategies, ideas and passion to help us successfully introduce our European-style yogurts to the American consumer.”


ABOUT LOWELL INTERNATIONAL FOODS:

Headquartered in Franklin Park, Ill. , Lowell International Foods is a premium specialty food importer and producer.  The company, which was founded in 1993, markets 2,500 products from Europe and sells 300 items under its Lowell label.  Its business philosophy is to exclusively carry and produce “best of category” items.  Led by entrepreneur Conrad J. Lowell, the company recently launched its premium line of Lowell European Classic™ Yogurts that brings the creamy texture and vibrant, natural fruit flavors of European-style yogurt to the American consumer.  Lowell International Foods is a wholly-owned subsidiary of Lowell International Co.  For more information, please visit www.lowelldairy.com.


ABOUT HANNA LEE COMMUNICATIONS, INC:

Headquartered in New York City, Hanna Lee Communications, Inc. is an award-winning, boutique PR agency specialized in food, beverage, travel and lifestyle PR and event management.  The agency only represents products and companies in which it believes and is passionate about.  Hanna Lee Communications has created a number of successful PR case studies, including the Truth in Vodka campaign for Sobieski Vodka.  The agency also contributed to developing the Prosecco category in the U.S. through its work for Mionetto and has distinguished itself by cultivating long-term, trustworthy relationships with clients, key industry influencers as well as journalists in both the trade and consumer media. For more information please visit www.hannaleecommunications.com.





Media Contacts: Hanna Lee or Jennifer Anderson
Hanna Lee Communications, Inc.
212-527-9969 (office) / 646-752-1526 (cell)
hanna@hannaleecommunications.com
jennifer@hannaleecommunications.com
Lowell International Foods Debuts
New Creamy, European-Style Yogurts at
The Fancy Food Show in New York City

A Spoonful of Healthy Indulgence for Every Day, Every Moment
NEW YORK, June 28, 2009—Lowell International Foods, a premium specialty food importer and producer, today announces the launch of their new Lowell European Classic™ Yogurts during the Fancy Food Show in New York on June 28-30, 2009. These active live-culture yogurts, available in both non-fat and whole milk, are distinctively creamy and made using an exclusive European recipe that took two years to develop. They uniquely bring together select fruits sourced in Europe with farm fresh milk from Wisconsin, the heart of America’s dairyland.

The eight vibrant fruit flavors include black currant, plum, strawberry, raspberry, peach, blueberry, vanilla and cherry. A whole milk plain yogurt is available as well. The company is also introducing a Multi Grain™ version in six fruit flavors—apple/pear, prune, strawberry, apricot, raspberry and peach. All natural, the three lines of yogurt are free of artificial flavors, colors and preservatives.

“Our Lowell European Classic™ Yogurts bring a spoonful of healthy indulgence to the American consumer. We make no compromises on quality and flavor, while still producing a naturally creamy, healthful product,” said Conrad J. Lowell, President & CEO, Lowell International Foods. “We are excited to introduce our wholesome yogurts that honestly capture the best of what nature has to offer and delight the palate.”

These European-style yogurts, which will retail at a suggested price of $1.49/six-ounce container, appeal to everyone, from dieters seeking a natural snack to athletes looking for a nutritional boost before or after their workouts. Perfect for a mid-morning pick-me-up, the yogurts are a healthful alternative to the standard coffee break diet-busters and are suitable for lunchboxes and after-school snacks. The heartier Multi Grain™ version is satisfying as a light breakfast on the go.

All of the Lowell European-style yogurts are probiotic and made with active live-cultures, including Bifidobacterium bifidum and Lactobacillus casei, which both support immunity and healthy digestion. These European cultures also give Lowell yogurts their pleasing tanginess and velvety texture.

ABOUT LOWELL INTERNATIONAL FOODS:
Headquartered in Franklin Park, Ill., Lowell International Foods is a premium specialty food importer and producer. The company, which was founded in 1993, markets 2,500 products from Europe and sells 300 items under its Lowell label. Its business philosophy is to exclusively carry and produce “best of category” items. Led by entrepreneur Conrad J. Lowell, the company recently launched its premium line of Lowell European Classic™ Yogurts that brings the creamy texture and vibrant, natural fruit flavors of European-style yogurt to the American consumer. Lowell International Foods is a wholly-owned subsidiary of Lowell International Co. For more information, please visit
www.lowelldairy.com.