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Lowell International Foods, a premium specialty food importer and producer, will launch their new Lowell European Classic™ Yogurt line at the Fancy Food Show. These distinctively creamy, active live-culture yogurts are available in various all-natural fruit flavors: black currant, plum, strawberry, raspberry, peach, blueberry, vanilla and cherry. They marry select fruits sourced in Europe with farm fresh milk from Wisconsin and are made using an exclusive European recipe. Their vibrant fruit flavors, creaminess and probiotic cultures make them a healthy indulgence for any moment of the day, from an ideal breakfast on-the-go to a midafternoon pick-me-up or a pre- and post- workout nutritional boost. This will be a unique opportunity for media and trade members to sample these new European-style yogurts prior to their introduction to the general public nationwide. WHO: Conrad J. Lowell, President & CEO, Lowell International Foods, who spent two years developing the recipe for these yogurts, will be available for interview, as well as guided tastings. WHEN: Sunday-Tuesday, June 28-30, 2009 WHERE: Booth # 2776, Fancy Food Show, Javits Center, New York City RSVP: Hanna Lee, Hanna Lee Communications, Inc. 646-752-1526 (cell), hanna@hannaleecommunications.com ABOUT LOWELL INTERNATIONAL FOODS: Headquartered in Franklin Park, Ill., Lowell International Foods is a premium specialty food importer and producer. The company, which was founded in 1993, markets 2,500 products from Europe and sells 300 items under its Lowell label. Its business philosophy is to exclusively carry and produce “best of category” items. Led by entrepreneur Conrad J. Lowell, the company recently launched its premium line of Lowell European Classic™ Yogurts that brings the creamy texture and vibrant, natural fruit flavors of European-style yogurt to the American consumer. Lowell International Foods is a wholly-owned subsidiary of Lowell International Co. For more information, please visit www.lowelldairy.com. |
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NEW YORK, June 26, 2009—Hanna Lee Communications,
Inc., a boutique PR agency specialized in food, beverage, travel and lifestyle,
today announced that it was named the PR agency of record for Lowell International
Foods, an Illinois-based, premium specialty food importer and producer.
The one-year program includes comprehensive media relations targeting
both trade and consumer media, website consulting and extensive trade show support. The agency will kick-off the national
launch of the Lowell European Classic™ Yogurt line at the Fancy Food Show in
“We’re
very excited to represent these unique, top quality yogurts,” said Hanna Lee, President
and Founder of Hanna Lee Communications, Inc.
“
“We
recognized Hanna Lee Communications’ outstanding work for other clients and their
track record for building brands,” said Conrad J. Lowell, President & CEO. “They have the strategies, ideas and
passion to help us successfully introduce our European-style yogurts to the American
consumer.”
ABOUT
Headquartered in
ABOUT HANNA LEE COMMUNICATIONS, INC:
Headquartered in
The eight vibrant fruit flavors include black currant, plum, strawberry, raspberry, peach, blueberry, vanilla and cherry. A whole milk plain yogurt is available as well. The company is also introducing a Multi Grain™ version in six fruit flavors—apple/pear, prune, strawberry, apricot, raspberry and peach. All natural, the three lines of yogurt are free of artificial flavors, colors and preservatives. “Our Lowell European Classic™ Yogurts bring a spoonful of healthy indulgence to the American consumer. We make no compromises on quality and flavor, while still producing a naturally creamy, healthful product,” said Conrad J. Lowell, President & CEO, Lowell International Foods. “We are excited to introduce our wholesome yogurts that honestly capture the best of what nature has to offer and delight the palate.” These European-style yogurts, which will retail at a suggested price of $1.49/six-ounce container, appeal to everyone, from dieters seeking a natural snack to athletes looking for a nutritional boost before or after their workouts. Perfect for a mid-morning pick-me-up, the yogurts are a healthful alternative to the standard coffee break diet-busters and are suitable for lunchboxes and after-school snacks. The heartier Multi Grain™ version is satisfying as a light breakfast on the go. All of the Lowell European-style yogurts are probiotic and made with active live-cultures, including Bifidobacterium bifidum and Lactobacillus casei, which both support immunity and healthy digestion. These European cultures also give Lowell yogurts their pleasing tanginess and velvety texture. ABOUT LOWELL INTERNATIONAL FOODS: Headquartered in Franklin Park, Ill., Lowell International Foods is a premium specialty food importer and producer. The company, which was founded in 1993, markets 2,500 products from Europe and sells 300 items under its Lowell label. Its business philosophy is to exclusively carry and produce “best of category” items. Led by entrepreneur Conrad J. Lowell, the company recently launched its premium line of Lowell European Classic™ Yogurts that brings the creamy texture and vibrant, natural fruit flavors of European-style yogurt to the American consumer. Lowell International Foods is a wholly-owned subsidiary of Lowell International Co. For more information, please visit www.lowelldairy.com. |
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